Consultation Sets: The Key to Closing More Deals in the Building Industry
- Chris Morris
- Apr 10
- 3 min read
Updated: May 5
In today’s competitive building market, one of the biggest challenges isn’t finding leads — it’s getting clients to commit. Too many builders spend hours quoting, sketching ideas, and answering questions, only for the client to disappear or shop the price elsewhere.
👉 The solution? Stop selling ideas — start selling a real design.
What Is a Consultation Set?
A Consultation Set (also known as a builder’s set or concept plan) is a professionally prepared home design that includes:
Floor plans
Elevations
Room dimensions
Basic layout details
It’s not a full construction drawing — and that’s exactly why it works.
Why Consultation Plans Close More Deals
1. Clients Can Finally Visualise the Project
Most clients struggle to commit because they can’t picture the end result. When you show them a real plan:
The layout makes sense
The size feels real
The design becomes tangible
👉 This removes uncertainty — and uncertainty is what kills sales.
2. You Instantly Look More Professional
Builders who present proper plans stand out immediately. Instead of:
❌ Rough sketches
❌ Verbal ideas
You present:
✔ Clean floor plans
✔ Elevations
✔ Dimensions
👉 This builds trust fast and positions you as the expert.
3. It Makes It Easier to Ask for a Deposit
Here’s the key shift: Instead of saying:
"Let me work something out for you…"
You say:
"Here’s your design — we can move forward from here."
👉 Clients are far more comfortable paying a deposit when they see something real.
4. You Stop Wasting Time on Non-Serious Clients
Consultation Sets act as a filter:
Serious clients move forward
Time-wasters drop off early
👉 This protects your time and increases your close rate.
5. You Can Price Jobs Accurately
With a proper plan, you can:
Send drawings to subcontractors
Get real quotes
Avoid underpricing
👉 No more guessing or losing margin.
Speed = More Sales
Full construction plans take time — and time kills momentum. Consultation Sets allow you to:
Deliver a design quickly
Keep the client engaged
Move the project forward fast
👉 The faster you move, the more deals you close.
Real-World Builder Strategy
Here’s a simple process that works:
Client enquiry comes in
Provide a Consultation Set
Make minor adjustments
Secure deposit
Upgrade to full construction plans
👉 This turns conversations into paying projects.
Why This Is a Smart Investment
For a small upfront cost, you get:
A powerful sales tool
A professional presentation
A faster path to securing work
👉 It’s not just a plan — it’s a conversion tool.
Important to Understand
Consultation Sets are:
✔ For planning
✔ For quoting
✔ For presentations
They are not:
❌ Construction drawings
❌ Council-ready documents
❌ Engineering plans
The Benefits of Using Consultation Sets
Increased Client Engagement
When clients see a tangible design, they feel more involved in the process. This engagement can lead to better communication and a stronger relationship between you and your clients.
Enhanced Customisation Options
Consultation Sets allow for easy modifications. If a client wants to change a room size or layout, it’s simple to adjust the existing plan. This flexibility can lead to higher client satisfaction.
Streamlined Workflow
By using Consultation Sets, you can streamline your workflow. You’ll spend less time on revisions and more time on securing new projects. This efficiency can significantly boost your overall productivity.
Competitive Advantage
In a crowded market, having a unique offering can set you apart. Consultation Sets provide a professional edge that can attract more clients. When clients see the value in your approach, they are more likely to choose you over competitors.
Final Thoughts
If you’re still trying to win jobs with conversations alone, you’re making it harder than it needs to be. Builders who win more work are the ones who:
👉 Show clients something real
👉 Build confidence early
👉 Ask for commitment sooner
📩 Ready to Get More Clients Saying YES?
We can create a custom 60m² Consultation Set from $395. 🔥 Buy 2 and get 1 FREE
Start presenting like a professional — and start closing more deals.
The article raises a significant point about the importance of providing clients with tangible designs rather than just ideas. The concept of a Consultation Set truly aligns with the notion of reducing uncertainty in the decision-making process. By implementing strategies like this, builders can better position themselves in the competitive market, especially in a place like Wildcardcity where client expectations are high. Ultimately, this approach is about transforming potential into actual sales.